Starting out in E-commerce

Not a greenhorn anymore
Well maybe a bit of a greenhorn but you have your message, you know your audience, you know the tools of the trade and you have figured out how to drive traffic to your site.
Not a small task by any means but now your customers are ready to do business with you.
In this area we will talk about topics like.
  • Doing Transactions On-Line (shopping carts and credit cards)
  • Keeping Track of your customers (databases)
  • Providing customized content (web pages and databases)
  • Managing your supply chain (getting it and getting it to them)
  • Additional promotion activities (paying for advertising, partnerships, establishing a brand)

Retro Warning

This “play” section of my web site is now under historic preservation. This site was created in the Fall of 1995 and originally hosted on my Purdue University omni account. This was back in the days of Netscape 2, stringing HTML together in a text editor, FTPing it up to the old Unix account, realizing you capitalized the file name so the link doesn’t work, re-FTPing the file, realizing you didn’t set the permissions right, telneting into the shell account, running some cryptic chmod commands and then finally getting the instant gratification of seeing your page on that Windows 3.1 computer.
Partially out of nostalgia but mostly out of laziness this section of my website will remain unchanged. I will update text and pictures from time to time but don’t expect much. (If you are using Netscape, yes that is a dreaded BLINK tag up there)